Needless to hide, we are all madly in love with our hair, spend hours and hours to brush them, curl them, smooth them and impel them. But who knows why, they are never like we want them: those who have smooths would like them curly,… Read More »REINFORCE YOUR HAIR
Is it possible to have straight hair without a plate or in any case beautiful and shiny even if it is tiled? The answer is yes! Following our advice not only your hair will no longer frizzy, they will also be stronger and healthier. The… Read More »ABSOLUTE SMOOTH
We have often talked about the active ingredients, the functionality and the effectiveness of our formulations, without ever dwelling on the philosophy and the mission that have characterized our company for almost 50 years. Our products have always been the result of research, production and… Read More »OUR PRODUCTS
Just as in summer it is necessary to protect the hair from sun and salt, even in these colder months rain, wind and snow may have damaged your hair. During the season changes the hair is weaker and you can see a greater loss. Do… Read More »DEEP REPAIR
Ready to show your hands and feet? In summer, you know, fashion always wants them to be prefects and embellished with colored and trendy glazes. Taking care of your hands and feet is not difficult, just have a little patience and a lot of perseverance.… Read More »INCREDIBLY BEAUTIFUL HANDS AND FEET!
With the arrival of summer check the water retention nightmare! Water retention is one of the most obnoxious anti-aesthetic problems concerning the female gender. In reality, it is not just a question of aesthetics, but of real health. The accumulation of liquids in the various… Read More »WATER RETENTION? HOW TO FIGHT IT
When we talk about air pollution, it must be remembered that this is not a problem ONLY environmental, but also strongly impacts on our body, especially on the health of our skin! We have repeatedly talked about the importance of the epidermis as a barrier… Read More »AIR POLLUTION: ENEMY OF OUR SKIN!
Exotic fragrance, scent that recalls faraway countries, cuddles the senses: yes, yes, the coconut products are a real panacea for body and mind! In the summer then they play a role as masters! Beyond the beneficial properties for the soul, coconut is an amazing ingredient.… Read More »COCONUT: A TRUE ELIXIR OF BEAUTY FOR BODY AND SOUL!
Collagen is the most important fibrous protein in animal connective tissue, constituting up to 35% of the total protein of mammals, to the point that about 6% of our body weight consists only of collagen. Collagen is therefore a protein, an essential substance for the… Read More »PHYTO COLLAGEN IN BODY CARE PRODUCTS: WHAT IS IT AND WHAT IS IT FOR?
For the age, or for the excessive exposure to the sun or for other factors that we will see together, in Italy there are about six million women with more or less evident spots on hands, face or dècolleté. But how are they formed and… Read More »STAINS ON THE FACE, HANDS AND DÉCOLLETÉ: WHAT ARE THE CAUSES AND HOW TO PREVENT THEM.
Via del lavoro 32 – 40065 – Pianoro (Bologna) Italy
Tel. +39 051 09 25 111
Fax. +39 051 09 25 122
Iscrizione C.C.I.A.A. 01457020392
Capitale Sociale: € 52.000
R.E.A. BO 404236
The Athena’s brand
By your side since 1969.
Laboratories and researches to create the right product for your body.
